News

Mammoth Mountain shut down all opperations suddenly on Monday evening when the US Forest Service closed Inyo National Forest. Even though the closure is only through Sept 17, 2021 and could be lifted at any time, the Mammoth Mountain website reads "The Mammoth Bike Park, Via Ferrata and Scenic Gondola are now closed for the summer season." Here is a link to more information. There is contact info for those who want to ask questions. USDA Forest Service CA National Forest Closure. There are no fires currently threatening the Mammoth lakes area which brings up a lot of questions. Are day hikes available in the...

We are pleased to have Kittredge and P3 as our first retail partners. They will be stocking a variety of our latest items, so stop into either of these fine retailers to see our products in person. Kittredge is located at 3218 Main St, Mammoth Lakes, CA 93546 P3 is located at 3325 Main St, Mammoth Lakes, CA 93546  

Since we created the I Love Sierra Cement T-shirts, we sometimes get the question - What is Sierra Cement? The quick and easy answer is that it is a nickname for the snow the sometimes falls in the Sierra Nevada Mountains. This heavy wet powder often occurs in mountain ranges close to the Pacific Ocean or other large bodies of water, like Lake Tahoe. Some people consider it a negative term, here at The Mammoth Brand, our motto is "I Heart Sierra Cement". It provides a nice base for Ski Resorts and avalanches can be less likely in heavy snow. It also allows...