The snow that falls in the Eastern Sierra Nevada Mountains has a nickname; Sierra Cement. This wet and heavy type of snow is common anywhere in the Sierras, from Lake Tahoe to Mammoth Mountain.
I Love Sierra Cement because you float on top of it and don't sink in to your waist on big powder days. That is why we created the I Heart Sierra Cement design and put it on a license plate holder. Put it on your car and let everyone know that you can ski or ride any kind of snow.